Printed Brochures are still very much Alive!!!

Printed Brochures are still very much Alive!!!

We live in a high paced society where the digital age seems to be the norm.  We watch our programming when we want to, buy music online, see advertisements as popup ads.

Mens Catalog, Printed Brochure

With this state of constant marketing flux, printed brochures continue to be a relevant communication tool in 2018.  A printed brochure is great for displaying your product or service because the brochure has a better chance to stay in front of your audience than ever before.   Brochures can also be used as an icebreaker to explain what your company offers.  Print brochures are often kept for jotting notes on your product or service, can be used for further reading, or to drive individuals to your website.  The printed brochure will stand out from other forms of advertising, especially in today’s age.

There are a few reasons why some companies do not print brochures.  Some feel they are passé, can be costly, or not environmentally friendly.

Are brochures passé?

Printed Brochures Commercial real estate

Are brochures passé?  Maybe! That is AN ADVANTAGE!  Companies that realize brochures are not passé will use them as a tool in marketing their product or service.  A sleek, modern looking brochure with crisp pictures says a thousand words.  They are a great tool to use as an outline during a meeting with a potential customer.  Brochures stand out because so many of your competitors are not using them and readers will not be distracted from brochures printed message by electronic media.

Printed Brochures

Cost

Price is another issue.  Some companies believe that brochures are expensive.  According to the recent winner of the Solon council, Jeremy Zelwin “printed brochures are so reasonable, I can’t understand why people do not buy printing more often”   He is right!  You can order 250 brochures for 83¢ each.  Double the quantity and the price will go down to 69¢ a piece.  The more you print, the more reasonable the costs are.  In fact, the cost for 5000 brochures will cost 12¢ each!  That is a reasonable piece of marketing that can stay in front of your prospect.

Environment

Printing can be environmentally friendly!   At ShipYourPrintForFree.com we strive to keep the environment a top priority.  Eveready Printing is an FSC Shop, which uses biodegradable inks.  Did you know that digital advertisements might not be so good for our environment?  According to bustle.com, all kinds of electronic devices leave a large carbon footprint.  Words of advice, start printing!   It will save your company and your planet!

Call ShipYourPrintForFree.com for more information on how we can design and print your next brochure.

Have You Noticed that Print Catalogs Are Still Around?

Have You Noticed that Print Catalogs Are Still Around?

Wig Catalog

Have you discarded the printed catalog and opted for an online version?  Have You Noticed that Print Catalogs are still Around?  You might want to rethink your strategy.  When you check your mail, how often do you see a catalog?  I know I see minimum of 7-10 per week.

Wig Catalog

If everyone is telling you print is dead, then why are so many catalogs still mailed?  The obvious answer is that people like print.

Printing is palpable:
Accessory Spread
Accessory Spread

Printed catalogs are easy!  No need for an internet search, rather pick up the catalog, mark the items you want, and go back to it at a later date.  If you are interested, you can keep the catalog around for weeks, which equates to multiple impressions.  Billions of catalogs are mailed in the United States each year.  Why is this?  You guessed it, they WORK!

Consumers order from catalogs

That sounds ancient right?  Well they do, just not the same way they did back in the day.  Back then, you had an 800 number, mail, or with a local store with a sales representative.  Now, you look through the catalog, decide what you want and order online.  Sometime there are QR codes right next to the product, which will take you right to the product you want to purchase.  With this technology, your catalog can even be individualized based on the consumer’s buying behavior.

Now, ask us how we can market your business with print catalogs.

The Digital Printing Wave

Digital Wave Printing
Kirpich, Berry. “Wave Of The Future”. 1981, Print, VM Software.

From the way we do business to our personal lives, the digital age  has fundamentally changed things.  The fabric of our information, our memories, and economy all captured in 0 and 1’s.  Industries have become more streamlined and efficient, many having  to develop and adapt.  The printing industry is not immune to digitization and has had to progress alongside other industries. Some have said that print is dead due to these advancements, but this is not the case.  In fact the digital printing market is set to grow to $187 billion by 2018, growing at an annual rate of over 7%.

 

Digital Printing and The Future

digital printingDigital printing has ushered in a new era in the the print industry and has started shifting from traditional offset printing to digital inkjet and laser.  By offering short and variable runs with quick turn-around, digital printing has proven that it’s the future of the industry.  I.T. Strategies, a print industry research firm, has observed a 3.5 increase in commercial print shipping which is the highest rise in 19 years.  Textile inkjet printing, personalized direct mailing, and packaging, are major sections the print market set for growth in the coming years.

Offset Printing is Still Viable

Digital offers many advantages, but offset printing is not out of the game yet.  Offset printing still delivers high quality prints and is more cost effective when it comes to bigger runs.  Offset can offer more variety in stock choices.  It can also print on other substances such as wood, plastic , and metal.

digital printing

Whatever way you look at it, the print medium has been and will be a viable medium.  From the first scrolls written on papyrus, some form of print has been our preferred method of relaying information.  Traditional print may be shifting towards digital methods, but print in general is here to stay.

Paper Over Pixels

Paper Over Pixels

Think about a bookstore.  A bright mosaic of colors formed by the shelves of books. The distinct woody smell of paper.  The soft feel of the pages a book as you flip through it.  There’s no denying the deep connection between paper and humans.  It’s been around for centuries and has affected every aspect of our civilization.  Even with our integration into the digital age, it’s no wonder people are still using the stuff.

It’s About Preference

A survey was conducted with college students from Germany, Japan, and the U.S.  It found the an overwhelming 92 percent of them preferred paper books to their digital versions.  The study was done by Naomi S. Baron, linguistics professor at American University, for her book “Words Onscreen: The Fate of Reading in a Digital World.”   In the book, Baron investigates the scientific reason for this preference.

Paper: It’s Good For Your Health

eyestrainBeside personal preference, reading from screens can be bad for your health and well being.
Prolonged use of digital screens can cause eyestrain, headaches, blurred vision, dry eyes, as well as neck and shoulder pain.  A study from Harvard Medical School also discovered that light- emitting screens before bed interfere with your sleep patterns.

Print vs Digital

It has also been found that readers absorb more information when reading from a paper medium.  A study was conducted by Anne Mangen of Norway’s Stavanger University, where they gave 50 people the same short story to read.  Half read it on traditional paper, while the other half read it on a tablet.  Readers of the tablets scored lower when asked about chronological events in the story or arrangement of plot points.

Chart

Though many forms existed beforehand such as parchment and papyrus, China is given credit for the invention of paper around 105 A.D.  It is no wonder why we have the connection to it that we do, as it has been a integral part of humanity.  From your favorite book to our country’s own Constitution, paper has proven its value.