Have You Noticed that Print Catalogs Are Still Around?

Have You Noticed that Print Catalogs Are Still Around?

Wig Catalog

Have you discarded the printed catalog and opted for an online version?  Have You Noticed that Print Catalogs are still Around?  You might want to rethink your strategy.  When you check your mail, how often do you see a catalog?  I know I see minimum of 7-10 per week.

Wig Catalog

If everyone is telling you print is dead, then why are so many catalogs still mailed?  The obvious answer is that people like print.

Printing is palpable:
Accessory Spread
Accessory Spread

Printed catalogs are easy!  No need for an internet search, rather pick up the catalog, mark the items you want, and go back to it at a later date.  If you are interested, you can keep the catalog around for weeks, which equates to multiple impressions.  Billions of catalogs are mailed in the United States each year.  Why is this?  You guessed it, they WORK!

Consumers order from catalogs

That sounds ancient right?  Well they do, just not the same way they did back in the day.  Back then, you had an 800 number, mail, or with a local store with a sales representative.  Now, you look through the catalog, decide what you want and order online.  Sometime there are QR codes right next to the product, which will take you right to the product you want to purchase.  With this technology, your catalog can even be individualized based on the consumer’s buying behavior.

Now, ask us how we can market your business with print catalogs.

Paper Over Pixels

Paper Over Pixels

Think about a bookstore.  A bright mosaic of colors formed by the shelves of books. The distinct woody smell of paper.  The soft feel of the pages a book as you flip through it.  There’s no denying the deep connection between paper and humans.  It’s been around for centuries and has affected every aspect of our civilization.  Even with our integration into the digital age, it’s no wonder people are still using the stuff.

It’s About Preference

A survey was conducted with college students from Germany, Japan, and the U.S.  It found the an overwhelming 92 percent of them preferred paper books to their digital versions.  The study was done by Naomi S. Baron, linguistics professor at American University, for her book “Words Onscreen: The Fate of Reading in a Digital World.”   In the book, Baron investigates the scientific reason for this preference.

Paper: It’s Good For Your Health

eyestrainBeside personal preference, reading from screens can be bad for your health and well being.
Prolonged use of digital screens can cause eyestrain, headaches, blurred vision, dry eyes, as well as neck and shoulder pain.  A study from Harvard Medical School also discovered that light- emitting screens before bed interfere with your sleep patterns.

Print vs Digital

It has also been found that readers absorb more information when reading from a paper medium.  A study was conducted by Anne Mangen of Norway’s Stavanger University, where they gave 50 people the same short story to read.  Half read it on traditional paper, while the other half read it on a tablet.  Readers of the tablets scored lower when asked about chronological events in the story or arrangement of plot points.

Chart

Though many forms existed beforehand such as parchment and papyrus, China is given credit for the invention of paper around 105 A.D.  It is no wonder why we have the connection to it that we do, as it has been a integral part of humanity.  From your favorite book to our country’s own Constitution, paper has proven its value.