Printed Brochures are still very much Alive!!!

Printed Brochures are still very much Alive!!!

We live in a high paced society where the digital age seems to be the norm.  We watch our programming when we want to, buy music online, see advertisements as popup ads.

Mens Catalog, Printed Brochure

With this state of constant marketing flux, printed brochures continue to be a relevant communication tool in 2018.  A printed brochure is great for displaying your product or service because the brochure has a better chance to stay in front of your audience than ever before.   Brochures can also be used as an icebreaker to explain what your company offers.  Print brochures are often kept for jotting notes on your product or service, can be used for further reading, or to drive individuals to your website.  The printed brochure will stand out from other forms of advertising, especially in today’s age.

There are a few reasons why some companies do not print brochures.  Some feel they are passé, can be costly, or not environmentally friendly.

Are brochures passé?

Printed Brochures Commercial real estate

Are brochures passé?  Maybe! That is AN ADVANTAGE!  Companies that realize brochures are not passé will use them as a tool in marketing their product or service.  A sleek, modern looking brochure with crisp pictures says a thousand words.  They are a great tool to use as an outline during a meeting with a potential customer.  Brochures stand out because so many of your competitors are not using them and readers will not be distracted from brochures printed message by electronic media.

Printed Brochures

Cost

Price is another issue.  Some companies believe that brochures are expensive.  According to the recent winner of the Solon council, Jeremy Zelwin “printed brochures are so reasonable, I can’t understand why people do not buy printing more often”   He is right!  You can order 250 brochures for 83¢ each.  Double the quantity and the price will go down to 69¢ a piece.  The more you print, the more reasonable the costs are.  In fact, the cost for 5000 brochures will cost 12¢ each!  That is a reasonable piece of marketing that can stay in front of your prospect.

Environment

Printing can be environmentally friendly!   At ShipYourPrintForFree.com we strive to keep the environment a top priority.  Eveready Printing is an FSC Shop, which uses biodegradable inks.  Did you know that digital advertisements might not be so good for our environment?  According to bustle.com, all kinds of electronic devices leave a large carbon footprint.  Words of advice, start printing!   It will save your company and your planet!

Call ShipYourPrintForFree.com for more information on how we can design and print your next brochure.

Have You Noticed that Print Catalogs Are Still Around?

Have You Noticed that Print Catalogs Are Still Around?

Wig Catalog

Have you discarded the printed catalog and opted for an online version?  Have You Noticed that Print Catalogs are still Around?  You might want to rethink your strategy.  When you check your mail, how often do you see a catalog?  I know I see minimum of 7-10 per week.

Wig Catalog

If everyone is telling you print is dead, then why are so many catalogs still mailed?  The obvious answer is that people like print.

Printing is palpable:
Accessory Spread
Accessory Spread

Printed catalogs are easy!  No need for an internet search, rather pick up the catalog, mark the items you want, and go back to it at a later date.  If you are interested, you can keep the catalog around for weeks, which equates to multiple impressions.  Billions of catalogs are mailed in the United States each year.  Why is this?  You guessed it, they WORK!

Consumers order from catalogs

That sounds ancient right?  Well they do, just not the same way they did back in the day.  Back then, you had an 800 number, mail, or with a local store with a sales representative.  Now, you look through the catalog, decide what you want and order online.  Sometime there are QR codes right next to the product, which will take you right to the product you want to purchase.  With this technology, your catalog can even be individualized based on the consumer’s buying behavior.

Now, ask us how we can market your business with print catalogs.

Print Tech Spotlight: Canon imagePRESS C10000/C8000VP Digital Press

Printing Technology

Digital technology has and is growing rapidly, with no exceptions in the printing industry and printing technology.  Digital printing is expected to be around 17% of printing in value terms by 2020, up from 13% in 2005.

Following this trend, Canon has released a new line of digital presses.  The Canon imagePRESS C10000/C8000VP Digital Presses boast shorter turn-around times and offset-like quality by using cutting-edge digital printing technologies.  In an effort to stay with industry progression, Eveready Printing Inc. has recently added a Canon imagePress C8000VP to its digital printing press inventory.

 

Information from Canon:

Printing Technology Highlights

  • Versatile inline finishing portfolio for white-paper-in, finished-product-out workflow
  • Provides tight registration and stable color on long print runs and mixed media jobs
  • Delivers high-quality offset-like output on textured media and supports specialty media including vellum, film, and synthetics
  • Includes COLORlynx, the Canon Solutions America exclusive color calibration tool

Specifications

  • Features outstanding productivity with print speeds of up to 100/80 letter-size images per minute
  • Wide range of media support from 60 gsm (uncoated) and 70 gsm (coated) up to 350 gsm (coated & uncoated)
  • New inline spectrophotometric sensors provide more accurate and automated calibration
  • Gloss Optimization technology can match the gloss level of the printed image to the media

Canon imagepress

Postage Rates Rising In 2017

postage rates up

Postage Rates Rising In 2017

economy

Our economy is set to grow in our upcoming year of 2017.  Thousands of jobs are being created right here in the USA by companies such as Softbank, US Steel, Alibaba, Lockheed.  Amazon alone is set to add 100,000 jobs over the next twelve months.  According to Bloomberg, optimism in U.S. small business is the highest it has been since 1980.

Along with our economy, postage will also be increasing.  The USPS announced a $0.02 increase in First Class postage, the first increase since 2014.  There will be an overall increase of 3.9% in shipping services.  

Postage Rate Chart
Select Rates Current Postage New Prices 1/22/17
First Class Retail .47¢ 49¢
Presort First Class card rate .34¢ .284¢
Presort First Class Flat, 1oz. or less .452¢ .453¢
Presort standard Letter up to 3.5oz. .288¢ 29¢
Presort non-profit up to 3.5oz .214¢ .209¢
Presort standard Flat .30¢ .290¢
Presort non-profit Flat .223¢ .209¢

With all the growth, 2017 is the year to step up your marketing and customer engagement.  Eveready Printing is your one-stop-shop for design, print, and direct-mail campaigns.  From concept to completion, we are “Eveready” to serve you and move forward together into this strong upcoming year.   

What is a Web Portal? Does Your Company Need One?

Web Portal
Web Portal
What is a Web Portal? Does Your Company Need One?

Have you considered developing a web portal for print or promotional items? Have you thought about the benefits? Will the portal save money? What products should be included? Who will be placing the orders?

What is a web portal? Techopedia defines it as:

“A Web portal is a specially designed website that often serves as the single point of access for information. It can also be considered a library of personalized and categorized content. A Web portal helps in search navigation, personalization, notification and information integration, and often provides features like task management, collaboration, and business intelligence and application integration.Web portals are also known simply as portals.”

9x12 Tri Fold Brochure
9×12 Tri Fold Brochure

The benefit of a print portal is that you reduce costs for your company. How? Well you can consolidate your marketing down to one source. Consolidation is huge, especially if you own or manage a large company. There are a plethora of print and promotional providers out there, and when employees have free access to order from any source, costs go up. By using one source, you and your employees will not need to spend countless hours researching vendors online. Their time can be better spent on their other responsibilities.

Business Cards
Business Cards

The most important products to have on your company portal are the products that are ordered the most, and brand consistency. Business Cards, direct mail and brochures are common pieces of literature on company portals. Some common promotional materials are pens, paper pads, and retractable vinyl banners. The good news is that the products you choose are unlimited! It is all about the bottom line, and we can help yours go down.

Ballpoint Pen w/ Stylus
Ballpoint Pen w/ Stylus

Your web portal can have the same design as your non-profit or company home web page. The portal can have its own separate URL or have a link from the main web page. As a manager you can choose to provide each user with their own permissions. Our print portals perform over multiple platforms including PC’s, Tablets, smart phones, etc. Our portals are easy to navigate, which will provide a significant cost savings and increase yield for many large organizations.

Ask us how we can create your very own web portal for your organization. Our goal is to help our customers succeed.