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Printed Brochures are still very much Alive!!!

Printed Brochures are still very much Alive!!! We live in a high paced society where the digital age seems to be the norm.  We watch our programming when we want to, buy music online, see advertisements as popup ads. With this state of constant marketing flux, printed brochures continue to be a relevant communication tool … Continue reading “Printed Brochures are still very much Alive!!!”

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Catalogs

Have You Noticed that Print Catalogs Are Still Around?

Have You Noticed that Print Catalogs Are Still Around? Have you discarded the printed catalog and opted for an online version?  Have You Noticed that Print Catalogs are still Around?  You might want to rethink your strategy.  When you check your mail, how often do you see a catalog?  I know I see minimum of … Continue reading “Have You Noticed that Print Catalogs Are Still Around?”

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Print Marketing in Today’s World

According to the American Marketing Association, print is still a top of the funnel medium when it comes to your companies outreach.  Print passes the eyes of many potential customers traveling to its destination in a way digital media can’t.  With ever developing technology and advancement, how is print still viable? Variable Data in Print Marketing … Continue reading “Print Marketing in Today’s World”

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Digital or Offset?

Digital Printing vs Offset Printing? Many people don’t know the difference between digital and offset printing and when they should be used. Here are a few things to consider when choosing your printing method: Digital Printing These printers resemble the workings of your desktop laser printer, but on an extremely large scale and with color … Continue reading “Digital or Offset?”

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Print Tech Spotlight: Canon imagePRESS C10000/C8000VP Digital Press

Digital technology has and is growing rapidly, with no exceptions in the printing industry and printing technology.  Digital printing is expected to be around 17% of printing in value terms by 2020, up from 13% in 2005. Following this trend, Canon has released a new line of digital presses.  The Canon imagePRESS C10000/C8000VP Digital Presses boast … Continue reading “Print Tech Spotlight: Canon imagePRESS C10000/C8000VP Digital Press”

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Postage Rates Rising In 2017

Postage Rates Rising In 2017 Our economy is set to grow in our upcoming year of 2017.  Thousands of jobs are being created right here in the USA by companies such as Softbank, US Steel, Alibaba, Lockheed.  Amazon alone is set to add 100,000 jobs over the next twelve months.  According to Bloomberg, optimism in … Continue reading “Postage Rates Rising In 2017”

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The Digital Printing Wave

From the way we do business to our personal lives, the digital age  has fundamentally changed things.  The fabric of our information, our memories, and economy all captured in 0 and 1’s.  Industries have become more streamlined and efficient, many having  to develop and adapt.  The printing industry is not immune to digitization and has … Continue reading “The Digital Printing Wave”

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Paper Over Pixels

Think about a bookstore.  A bright mosaic of colors formed by the shelves of books. The distinct woody smell of paper.  The soft feel of the pages a book as you flip through it.  There’s no denying the deep connection between paper and humans.  It’s been around for centuries and has affected every aspect of … Continue reading “Paper Over Pixels”

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Building a Successful Retail Print Portal For Your Brand

Building a Successful Retail Print Portal For Your Brand Our last post, we discussed the products and benefits of your internal web portal. This issue we will discuss important considerations that need to be brainstormed before building your print portal for the retail market. This will allow you to build a successful retail print portal … Continue reading “Building a Successful Retail Print Portal For Your Brand”

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Building a Successful Internal Print Portal For Your Brand

Building a Successful Internal Print Portal For Your Brand Our last post, we discussed the benefits, products, and devices your business needs before your web portal goes live. This issue we will discuss important considerations that need to be brainstormed before building your internal print portal. Minimums The first question that should be asked is … Continue reading “Building a Successful Internal Print Portal For Your Brand”

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